Verum Vitae 365

Mission Statement

Verum Vitae 365, Inc., a 501c3 non-profit corporation*, uses on-going multimedia campaigns and public outreach to educate Northeast Wisconsin to the dignity and value of every human life, and the existential threats to it.

These campaigns and public events are accomplished through four programs:
40 Days for Life – Green Bay
Restore Packer Pride
Know Planned Parenthood (Forthcoming)
40 Days 365 – Green Bay (Forthcoming)

We rely 100 percent on private donations to fund these life-saving and life-affirming activities. Your support ensures that we can spread the Truth of Life.


Thank You.

Verum Vitae 365
Jim Ball

Jim Ball

Executive Director


A native of Northeast Wisconsin, Jim is the co-founder and executive director of Verum Vitae 365, Inc.

Jim’s leadership experience spans both the for-profit and non-profit sectors. During his nine years as president of Brown County Junior Achievement, he transformed the struggling operation into one of the most successful in the Midwest. Since 2008, Jim has served as director of 40 Days for Life–Green Bay, a peaceful, prayerful witness to the dignity of human life. Two abortion clinics closed as a direct result of these efforts, making Northeast Wisconsin abortion-free.

In 1996, Jim founded Square One, a marketing implementation consultancy focused on significantly increasing clients’ profitability and capacity via a protect/penetrate/prosper sales strategy.

His Simple Truths of Business include:
The tortoise wins the race... every damn time.
True customer service is nearly priceless.  If you have people who are great with your customers, but lack other skills, find a way to keep them.
If the choice is between investing in personalized service or technology, choose service. It IS what people pay for.

Jim’s service over the past four decades extends to the greater Green Bay community as well. For 35 years, he refereed local high school basketball and football games—25 years of those as a crew chief. Jim also refereed the Green Bay Packers’ practices for three years under Coach Lindy Infante, working as crew chief for the 1990 team scrimmage, now known as “Packer Family Night.” In 2018, he was elected to the Green Bay Officiating Association’s Hall of Fame.

Jim and his wife, Barb, have been married for 38 years and have two children and two grandchildren.

Joe Gigante

Joe Giganti

Chief Messaging Officer


For more than three decades, Joe Giganti has worked in virtually every facet of the media, marketing and communications world, including roles in executive leadership, broadcasting, public relations and crisis management.

An authentic messaging expert, Joe’s multifaceted career has spanned the entertainment, corporate and non-profit worlds.

He has worked as a senior advisor on several political activities including a presidential campaign; led successful battles to stop bad legislative efforts; provided executive leadership to an award-winning social media firm; produced and directed documentaries, industrial films and ad campaigns; worked with Rock-n-Roll Hall of Fame bands; and hosted and/or produced several successful local and national radio talk shows.

He currently hosts The Regular Joe Show heard throughout Northeast Wisconsin on AM 1360 | 97.5 FM WTAQ.

As a native of Washington, DC, Joe has an intimate understanding of the interaction between non-profits, think tanks and government. Since moving to Wisconsin in 2007, he has been very active in state and local politics through his extensive network.

Joe’s proudest accomplishment is his marriage to Kristin and raising their five children, four sons and one daughter.


Contact Information

Verum Vitae 365, Inc.
2221 S. Webster Avenue, #216
Green Bay, WI 54301
(920) 676-3489

*Registered with the state of Wisconsin and pending final recognition from the IRS.