Our Mission

Verum Vitae 365, Inc., a 501c3 non-profit corporation*, uses on-going multimedia campaigns and public outreach to educate Northeast Wisconsin regarding the intrinsic dignity and value of every human life, and the existential threats to it.

These campaigns and public events are accomplished through these programs:

40 Days For Life – Green Bay

Completed our 32nd 24-hours-a-day prayer vigil on November 5th, 2023

Have closed two abortion mills:

– OB-GYN Associates in Green Bay in 2013
– Planned Parenthood in Grand Chute 2015

Supporting establishment of Rhinelander, Wisconsin 40 Days for LIfe vigil outside Walgreens

40 Days/365 Green Bay (Since 2019)

Beginning our 5th year of having a year-round presence near Planned Parenthood: Witnessing—all year long—to the dignity and the preciousness of LIFE!

Restore Packer Pride

No donations from the Packer Foundation to Planned Parenthood, directly or indirectly.
The Packer Foundation reversed previous policy, donating nearly $200,000 to faith-based organizations.

KNOW Planned Parenthood

On-going education focused on debunking their outrageous claim of providing “health care”

Is There More?

There’s much more that we do, including addressing local grade schools and high schools, speaking at events like Pro-Life Wisconsin’s March for Life, and National 40 Days For Life Leaders’ Symposiums.

While our team consists of volunteers, the cost of maintaining a website and promoting our work is not insignificant. When you Give to Verum Vitae 365, Inc., you help us focus on the work of transforming our community’s LIFE ethic.

Our Team

Jim Ball

Executive Director

A native of Northeast Wisconsin, Jim is the co-founder and executive director of Verum Vitae 365, Inc.

Jim’s leadership experience spans both the for-profit and non-profit sectors. During his nine years as president of Brown County Junior Achievement, he transformed the struggling operation into one of the most successful in the Midwest. Since 2008, Jim has served as director of 40 Days for Life–Green Bay, a peaceful, prayerful witness to the dignity of human life. Two abortion clinics closed as a direct result of these efforts, making Northeast Wisconsin abortion-free.

Jim’s service over the past four decades extends to the greater Green Bay community. For 35 years, he refereed local high school basketball and football games—25 years of those as a crew chief. Jim also refereed the Green Bay Packers’ practices for three years under Coach Lindy Infante, working as crew chief for the 1990 team scrimmage, now known as “Packer Family Night.” In 2018, he was elected to the Green Bay Officiating Association’s Hall of Fame.

Jim and his wife, Barb have two grown children and two grandchildren.

Joe Giganti

Messaging Consultant

For more than three decades, Joe Giganti has worked in virtually every facet of the media, marketing, and communications world, including roles in executive leadership, broadcasting, public relations, and crisis management.  An authentic messaging expert, Joe’s multifaceted career has spanned the entertainment, corporate, and non-profit worlds.

He has worked as a senior advisor on several political activities including a presidential campaign; led successful battles to stop bad legislative efforts; provided executive leadership to an award-winning social media firm; produced and directed documentaries, industrial films, and ad campaigns; worked with Rock-n-Roll Hall of Fame bands; and hosted and/or produced several successful local and national radio talk shows.

Joe is host of #1-rated The Regular Joe Show, a nationally syndicated talk program that originates from Green Bay, Wisconsin weekday mornings from 8:00—11:00.

As a native of Washington, DC, Joe has an intimate understanding of the interaction between non-profits, think tanks, and government. Since moving to Wisconsin in 2007, he has been very active in state and local politics through his extensive network.

Joe’s proudest accomplishment is his marriage to Kristin and raising their five children — four sons and one daughter.